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The scenes, events and riders keeping skateboarding growing — and the brands growing with it.
Why smart brands test samples with local riders before production
There's a moment in every board's life when changing it costs almost nothing, and a moment right after when changing it costs everything. The border between the two is the production order. Before it: samples — cheap, fast, adjustable. After it: a warehouse of whatever you approved, right or wrong.
Tak Star Sports
6 days ago4 min read
Built with riders: how local feedback shapes the boards brands order
A small brand can't outspend the big names on product development. It doesn't have to. It has something the big names have to fly in consultants for: a local scene — riders at the nearby park, shop staff, the sponsored kid who breaks everything — skating its boards every day and saying exactly what's wrong with them.
Tak Star Sports
6 days ago4 min read
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